Overall, five platforms, dead accounts included
Five platforms
Each platform is scored out of 100 from four parts worth 25 points each. The biggest opportunity reads first.
Not enough recent posts to measure — views and engagement score zero.
Biggest gap. Four videos since 2021. Posting every day is worth 25 consistency points before a single view comes in — and it can all be cut from broadcast already aired.
Input confidence: Exact. Not enough recent posts to measure views or engagement, so both score zero.
Not enough recent posts to measure — views and engagement score zero.
Biggest gap. Two followers, zero posts. The morning headline with a link, every day, is 25 points that cost one sentence.
Input confidence: Exact. Not enough recent posts to measure views or engagement, so both score zero.
Biggest gap. Median 82.5 views on 4,690 subscribers. The five Shorts ever posted averaged roughly 10× a regular upload — a Short a day from the 6 AM news is the fix.
Input confidence: Most reliable row: exact views and likes for the last 15 uploads via the channel RSS feed.
Biggest gap. Reels reach a median 5,800 on 157,000 followers and draw 2–12 comments. Same-day replies and captions that end on a question are the cheapest lift here.
Input confidence: Consistency is an ESTIMATE (~6 posts/week) — Facebook hides post dates publicly; Meta Business Suite would confirm it. Engagement is from the top 3 Reels only and skews HIGH.
Biggest gap. Already posting daily — reach is the gap. Fewer, stronger Reels with a face, a conflict or a feeling in the first three seconds.
Input confidence: Views from the 18 Sep sample (median ~400 over 12 Reels). Engagement is from a single top Reel because the Reels grid went behind a login on 21 Sep — skews HIGH.
Where the points are
Each line is that platform’s contribution to the overall score, and the part of the formula it moves.
Daily posting on TikTok and X is worth 25 consistency points on each — about 10 points on the overall score. It is the cheapest 10 points in the business, and it needs zero new footage.
Overall gains add up to +28.22: each platform’s gain divided by five.
Content ladder
Repurposed assets come first because they cost nothing to make. The ranking of formats is our judgement from the public numbers below — no program-level TV ratings exist publicly for this network.
| Asset | Source | Feeds | How often |
|---|---|---|---|
| Novela clips & teasers El Rey Salomón 32K, Fatmagul 22K on Facebook | Repurposed broadcast | TikTok, Facebook, Instagram, YouTube Shorts | Nightly |
| Local breaking news LA double accident: 31K Facebook Reel, 23,288 on YouTube; Tragedia en Texas 145K all-time | Repurposed from the 6 AM news | YouTube Shorts, TikTok, X, Facebook | Every morning |
| Famosos / Latin music celebrities 9.7K on Instagram; 67K and 52K on YouTube | Repurposed broadcast | Instagram, YouTube, TikTok | 3× a week |
| Big national moments Election results 102K, Miss Universe 45K | Repurposed broadcast | All five | As they happen |
| Behind the scenes at the station | Newly shot, phone | TikTok, Instagram | 2× a week, fixed day |
| Life-problem talk clips A few hundred views | Repurposed | Facebook only, cut hook-first | Occasional |
| Stop: devotional or lesson-first clips as standalone uploads 15 to 35 views — the flops | — | — | Never as a standalone |
Library health
Verdicts: HIT is above 2× the account’s median, FLOP is below half of it, everything between is MIXED. Everybody flops; what matters is how often, and whether the hits repeat.
Facebook · last 10 Reels
5,800
median views (average 11,600). 5 of 10 cleared 10K; 2 of 10 flopped under 1K — a 20% flop rate.
YouTube · last 14 uploads
57%
flopped under 100 views (8 of 14). Median 82.5; 1 of 14 cleared 1K. Engagement 0.36%.
YouTube Shorts · all-time
5
ever posted: 53 / 796 / 803 / 1.6K / 1.8K views — roughly 10× a regular upload. Nobody is making them.
Comments are thin everywhere: 2 to 12 on Facebook Reels doing 20–30K views; 0 to 2 likes on most YouTube uploads. Competitor benchmark on TikTok: Telemundo 52 LA 908K followers, Univision 34 LA 372K, Visión Latina 549.
Three-phase roadmap
Each phase owns a share of the score movement. Day 90 is re-scored against 58.99 with the same formula.
The free pilot month · consistency
Owns most of the TikTok and X consistency points (+10 overall).
Double down · views
Owns the YouTube and views gains.
Build series · engagement
Owns engagement and the audience part.
Weekly plan
The plan that produces the target inputs: seven posts a week on every platform.
| Platform | Posts / week | Format | Owner |
|---|---|---|---|
| TikTok | 7+ | News clip each morning, novela teaser each night, behind the scenes twice a week | Creo |
| X | 7 | The morning headline, every day, with a link | Creo |
| YouTube | 7 | A Short every day cut from the 6 AM news. Titles name the place and the stakes. No lesson-first talk segments as standalone uploads. | Creo |
| 7 | Reply to comments same-day, end captions with a question, pin tonight’s air time in a comment | Station + Creo | |
| 7 | Fewer, stronger Reels. Hook in the first 3 seconds. Famosos and breaking news first. Guest collabs. | Creo |
The rules
So the station’s own team can post well without us in the room.
Demographics
Follower age, gender, location and language are reported only inside the account owner’s own dashboards — Meta Business Suite, YouTube Studio, TikTok Analytics. Getting that access is the first deliverable of the pilot month.
No platform reports race or ethnicity, even to the account owner, so we will never supply it. For context, Pew Research Center (Feb–Jun 2025, n=5,022 US adults) shows the share of each age group using each platform:
| Platform | 18–29 | 30–49 | 50–64 | 65+ |
|---|---|---|---|---|
| YouTube | 95% | 84% | 76% | 61% |
| 68% | 80% | 75% | 64% | |
| 80% | 56% | 36% | 19% | |
| TikTok | 60% | 40% | 22% | 8% |
| X | 28% | 22% | 19% | 12% |
Hispanic adults use TikTok at 49%, the highest of any group, and Instagram at 58% (Pew, 2023).
Method
clamp(x) = max(0, min(1, x)). Overall is the straight average of all five platforms, dead accounts included. A platform with too few recent posts scores zero on views and engagement. Bands: under 40 WEAK, 40–69 DEVELOPING, 70+ STRONG.
| Platform | Followers | Posts/wk | Median views | Eng. rate | Aud | Cons | Views | Eng | Score | Target inputs | Target |
|---|---|---|---|---|---|---|---|---|---|---|---|
| TikTok @visionlatinala | 549 | 0 (4 videos since 2021) | — | — | 4.62 | 0.00 | 0.00 | 0.00 | 4.62 | 5,000 · 7/wk · 500 · 3.0% | 63.12 |
| X @VISIONLATINALA | 2 | 0 | — | — | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 300 · 7/wk · 30 · 1.0% | 45.48 |
| YouTube @VisionLatinaClips | 4,690 | ~6.2 | 82.5 | 0.36% | 10.44 | 22.06 | 2.20 | 1.81 | 36.51 | 5,500 · 7/wk · 500 · 2.0% | 57.24 |
| Facebook visionlatinaLA | 157,000 | ~6 (estimate) | 5,800 | 1.84% (skews high) | 19.97 | 21.43 | 4.62 | 9.18 | 55.20 | 165,000 · 7/wk · 8,000 · 2.5% | 63.67 |
| Instagram visionlatinala | 11,900 | 7+ | ~400 | 3.07% (skews high) | 12.97 | 25.00 | 4.20 | 15.36 | 57.53 | 13,500 · 7/wk · 1,200 · 3.2% | 65.43 |
Estimated or skewed inputs are marked in the row. Target inputs read followers · posts per week · median views · engagement rate.
Sources
The ask
A score takes days, built from public numbers. A yes is all we need to start.
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