Overall, 5 platforms, dead accounts included
5 platforms
Each platform is scored out of 100 from four parts worth 25 points each. The biggest opportunity reads first.
549 followers
Not enough recent posts to measure — views and engagement score zero.
Biggest gap. Four videos since 2021. Posting every day is worth 25 consistency points before a single view comes in, and it can all be cut from broadcast already aired.
Input confidence: Exact. Four videos ever, since 2021 — not enough recent posts to measure views or engagement, so both score zero.
2 followers
Not enough recent posts to measure — views and engagement score zero.
Biggest gap. Two followers, zero posts. The morning headline with a link, every day, is 25 points that cost one sentence.
Input confidence: Exact. Zero posts, so views and engagement score zero.
4,690 followers
Biggest gap. Median 82.5 views on 4,690 subscribers. The five Shorts ever posted averaged roughly 10× a regular upload — a Short a day from the morning news is the fix.
Input confidence: Most reliable row: exact views and likes for the last 15 uploads via the channel RSS feed.
157,000 followers
posts per week is an ESTIMATE; engagement is an ESTIMATE.
Biggest gap. Reels reach a median 5,800 on 157,000 followers and draw 2–12 comments. Same-day replies and captions that end on a question are the cheapest lift here.
Input confidence: Posts per week is ESTIMATED at ~6 — Facebook hides post dates publicly; Meta Business Suite would confirm it. Engagement is from the top 3 Reels only and skews HIGH.
11,900 followers
views are an ESTIMATE; engagement is an ESTIMATE.
Biggest gap. Already posting daily — reach is the gap. Fewer, stronger Reels with a face, a conflict or a feeling in the first three seconds.
Input confidence: Views from an 18 Sep sample (median ~400 over 12 Reels). Engagement is from a single top Reel because the Reels grid went behind a login on 21 Sep — skews HIGH.
Where the points are
Each line is that platform’s contribution to the overall score, and the parts of the formula it moves.
Posting every day on TikTok and X is worth 50.00 consistency points — about 10.00 points on the overall score. It is the cheapest gain on this board, and it can be cut from footage that already exists.
Overall gain is +28.22: each platform’s gain divided by 5.
Content ladder
Repurposed assets come first because they cost nothing to make. Format rankings are our judgement from public numbers, not the client’s measured data.
| Asset | Source | Feeds | How often |
|---|---|---|---|
| Novela clips & teasers Two novela clips did 32K and 22K on Facebook | Repurposed broadcast | TikTok, Facebook, Instagram, YouTube Shorts | Nightly |
| Local breaking news A local accident story: 31K Facebook Reel, 23,288 on YouTube; a national tragedy story 145K all-time | Repurposed from the morning news | YouTube Shorts, TikTok, X, Facebook | Every morning |
| Celebrity & Latin music segments 9.7K on Instagram; 67K and 52K on YouTube | Repurposed broadcast | Instagram, YouTube, TikTok | 3× a week |
| Big national moments Election results 102K, a pageant final 45K | Repurposed broadcast | All five | As they happen |
| Behind the scenes at the station | Newly shot, phone | TikTok, Instagram | 2× a week, fixed day |
| Life-problem talk clips A few hundred views | Repurposed | Facebook only, cut hook-first | Occasional |
| Stop: devotional or lesson-first clips as standalone uploads 15 to 35 views — the flops | — | — | Never as a standalone |
Library health
Verdicts: HIT is above 2× the account’s median, FLOP is below half of it, everything between is MIXED. Everybody flops; what matters is how often, and whether the hits repeat.
Facebook · last 10 Reels
5,800
median views (average 11,600). 5 of 10 cleared 10K; 2 of 10 flopped under 1K — a 20% flop rate.
YouTube · last 14 uploads
57%
flopped under 100 views (8 of 14). Median 82.5; 1 of 14 cleared 1K. Engagement 0.36%.
YouTube Shorts · all-time
5
ever posted: 53 / 796 / 803 / 1.6K / 1.8K views — roughly 10× a regular upload. Nobody is making them.
Comments are thin everywhere: 2 to 12 on Facebook Reels doing 20–30K views; 0 to 2 likes on most YouTube uploads. On TikTok, the two largest Spanish-language stations in the same market have 908K and 372K followers; this network has 549.
Three-phase roadmap
Each phase owns a share of the score movement. Day 90 is re-scored against 58.99 with the same formula.
The free pilot month · consistency
Owns most of the TikTok and X consistency points (+10 overall).
Double down · views
Owns the YouTube and views gains.
Build series · engagement
Owns engagement and the audience part.
Weekly plan
The plan that produces the target inputs.
| Platform | Posts / week | Format | Owner |
|---|---|---|---|
| TikTok | 7+ | News clip each morning, novela teaser each night, behind the scenes twice a week | Creo |
| X | 7 | The morning headline, every day, with a link | Creo |
| YouTube | 7 | A Short every day cut from the morning news. Titles name the place and the stakes. No lesson-first talk segments as standalone uploads. | Creo |
| 7 | Reply to comments same-day, end captions with a question, pin tonight’s air time in a comment | Station + Creo | |
| 7 | Fewer, stronger Reels. Hook in the first 3 seconds. Celebrities and breaking news first. Guest collabs. | Creo |
The rules
So the client’s own team can post well without us in the room.
Demographics
Follower age, gender, location and language are reported only inside the account owner’s own dashboards — Meta Business Suite, YouTube Studio, TikTok Analytics. Getting that access is the first deliverable of the pilot month.
No platform reports race or ethnicity, even to the account owner, so we will never supply it. For context, Pew Research Center (Feb–Jun 2025, n=5,022 US adults) shows the share of each age group using each platform:
| Platform | 18–29 | 30–49 | 50–64 | 65+ |
|---|---|---|---|---|
| YouTube | 95% | 84% | 76% | 61% |
| 68% | 80% | 75% | 64% | |
| 80% | 56% | 36% | 19% | |
| TikTok | 60% | 40% | 22% | 8% |
| X | 28% | 22% | 19% | 12% |
Method
clamp(x) = max(0, min(1, x)). Overall is the straight average of every platform, dead accounts included. A platform with too few recent posts scores zero on views and engagement. Bands: under 40 WEAK, 40–69 DEVELOPING, 70+ STRONG.
| Platform | Followers | Posts/wk | Median views | Eng. rate | Aud | Cons | Views | Eng | Score | Target inputs | Target |
|---|---|---|---|---|---|---|---|---|---|---|---|
| TikTok handle withheld | 549 | 0 | — | — | 4.62 | 0.00 | 0.00 | 0.00 | 4.62 | 5,000 · 7/wk · 500 · 3.0% | 63.12 |
| X handle withheld | 2 | 0 | — | — | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 300 · 7/wk · 30 · 1.0% | 45.48 |
| YouTube handle withheld | 4,690 | 6.177 | 83 | 0.36% | 10.44 | 22.06 | 2.20 | 1.81 | 36.51 | 5,500 · 7/wk · 500 · 2.0% | 57.24 |
| Facebook handle withheld | 157,000 | 6 (est.) | 5,803 | 1.84% (est.) | 19.97 | 21.43 | 4.62 | 9.18 | 55.20 | 165,000 · 7/wk · 8,000 · 2.5% | 63.67 |
| Instagram handle withheld | 11,900 | 7 | 400 (est.) | 3.07% (est.) | 12.97 | 25.00 | 4.20 | 15.36 | 57.53 | 13,500 · 7/wk · 1,200 · 3.2% | 65.43 |
Estimated inputs are marked (est.). Target inputs read followers · posts per week · median views · engagement rate.
Sources
The ask
A score takes days, built from public numbers. A yes is all we need to start.
Or email flxcreate@flxcreate.com
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